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I joined NFER as Head of Product Strategy and Marketing in October 2017. I lead the product marketing team and am responsible for the development, ongoing review and implementation of NFER’s education resources strategy. My role includes market research to identify opportunities, developing business cases and overseeing the developments to ensure they meet user needs and to deliver resources for schools.
Following a degree in Sociology, I began my career in marketing almost 12 years ago working for a small company that develops creative software for schools. With a growing desire to remain in the education sector, and build on my range of marketing skills, I then joined a supplementary education franchise and subsequently an education publisher.
I had known of NFER for a number of years before applying for this role and knew it was respected for the quality of its work. Moving to a not-for-profit organisation had great appeal, and I love working for a charity where the surplus is reinvested in further research and developments to make a genuine difference in schools.
Product marketing at NFER sits within our Sales, Marketing and Impact team, a multi-disciplinary team of friendly and dedicated professionals who all support each other. We benefit from inspirational yet personable leadership and are empowered to put forward new ideas and drive NFER’s visibility and impact forward.
At NFER, teams across the organisation work together on projects, so one day I may be working with our Centre for Assessment to scope out opportunities for new products and the next liaising with our Research and Product Operations team on how to enhance the experience for our customers. Here you’re always surrounded by experienced and knowledgeable colleagues who care greatly for what NFER is working towards.
I gained all my marketing experience ‘on the job’ rather than through a qualification, and found working in-house within smaller teams gave me a great opportunity to gain deep experience right across the marketing mix. If you choose to go down the route of building your skills and experience on the job, my best advice is to identify inspiring people around you who have achieved what you aspire to achieve, and who may be open to coaching you along your career.
Outside of NFER I study and practise Cognitive Hypnotherapy and Neuro-linguistic Programming. You will therefore often find me either coaching other professionals or absorbed in a TED Talk.
This is a really exciting time to join NFER as the new brand and long-term strategies present great opportunities for personal and professional growth. If you want to work for an organisation that is a force for good and in an environment where you can really make an impact, this is a great place to be.
Since 2012, I have worked in a variety of PR, Marketing and Communications roles, both in a paid and voluntary capacity, but in October 2014, NFER became my current home. Prior to this, I worked in a similar role at a careers guidance organisation in the West Country, where I grew up.
Why do I enjoy my role? In short, it’s the variety. In a week, I could be working on a social media campaign for a forthcoming report, testing new web pages, editing images in Adobe Creative Suite, training colleagues and much more. Every day, however, tends to start with me reading various news sources, and checking to see if anything on our Twitter, Facebook and LinkedIn requires further action.
I have worked on a wide variety of projects at NFER in my time here. I am very proud of my contribution to The Teacher Workforce final report, published in October 2018. Here, I supported the development of the social media campaign, which included a live stream of a presentation and created a webpage, which had visual links to both the final report and the research overview.
The Sales, Marketing and Impact team at NFER is a small one, but that means we’re close-knit and support one another. If I have any questions, my colleagues don’t hesitate to answer and we all get excellent direction from the management team. We also place an emphasis on doing things outside the office to build on our working relationships, such as going out for dinner or going bowling.