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Marketing that matters: Join us as a Marketing Manager at NFER
Are you a creative and commercially minded marketer looking for a role with purpose? Do you want to help deliver products to schools that contribute to our research and mission to improve education?
We’re looking for a driven and strategic Marketing Manager to lead campaigns for our new and exciting digital product suite at NFER. This is your opportunity to join a well-respected charity lead purposeful campaigns for trusted products that support schools.
Salary: £42,095–£47,378 per annum (non-negotiable)
Annual Leave: 30 days plus 4 paid closure days plus bank holidays
Pension Contributions: 10% employer contributions
Family Support: Enhanced maternity/parental leave and paid compassionate leave
Flexible Working: Hybrid setup with 1 day a month in Slough office, full-time (35 hours) open to flexible working including compressed hours or 4 day working week.
JOB DESCIPTION
As our new Marketing Manager, you’ll lead on the design and delivery of marketing and sales strategies for our growing portfolio of products, including online assessments - a new addition to our well-established offer to schools.
You’ll take a strategic approach to campaign planning, using customer insight and market intelligence to shape every stage of the customer journey. From lead generation and sales to retention and customer centric experiences, you’ll help drive awareness, engagement and impact.
You’ll work closely with colleagues across product, development, digital, and assessment teams, as well as with external suppliers, to ensure high-quality campaigns are delivered on time, on budget and to a high standard.
Success measures:
• Integrated and costed marketing plans developed for NFER products, informed by audience insight and market intelligence.
• Inbound and outbound sales and marketing activities delivered on time and within budget, either directly or via external suppliers.
• Product marketing KPIs met — including lead generation, product sales and return on investment (ROI).
• Regular reporting on product sales and marketing performance, with action taken to address underperformance.
• The assessment product environment in schools is actively monitored, with regular reporting on developments and competitor activity.
PERSON SPECIFICATION
Essential skills and experience:
• Proven experience delivering full marketing campaigns across the product lifecycle.
• Strong understanding of integrated marketing, including SEO, paid media, and content.
• Ability to develop persuasive messaging and manage external suppliers.
• Experience using CMS platforms and email marketing tools.
• Strong analytical and project management skills.
• Confident communicator with excellent written and verbal communication.
• Creative, proactive, and results-driven with a high attention to detail.
• Willing to travel to Slough one day a month for team collaboration.
See the Job Description for further information about the role. If you meet only 70% of our essential skills still apply as you may have skills that we didn’t know we needed.
Other roles you may have experience of include: Product Marketing Manager, Digital Marketing Manager, Campaign Manager, Marketing Lead.
WHY NFER?
At NFER, we are known worldwide for our high-quality research, resources and insights that help improve education systems and outcomes. By joining us, you’ll be contributing to work that prioritises impact over profit and you’ll do it in a supportive, flexible, and inclusive workplace.
What we offer:
• A collaborative and inclusive team culture.
• Development opportunities to help you grow your career
• Flexible working from day one
• The chance to make a real difference in education
APPLICATION PROCESS
We’ll begin shortlisting on 5th August 2025. To be considered in the first round, please apply by this date. The advert will remain open, but later applications may be reviewed at a later stage.
We are committed to creating an inclusive and accessible recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to contact us at HR@nfer.ac.uk. For further details, please review the Job Information Pack.
If you’re ready to bring your skills and passion to a role that makes a difference, we’d love to hear from you. Apply now and start your journey with NFER.